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Spaces 4 Sport

Spaces for Sport (S4S) is the flagship project of Sport Nigeria and is positioned as a project concept to contribute to addressing the sports infrastructure deficit in Nigeria through a grassroots cluster facilities model that caters for various community sports activities and encourages sports as a lifestyle choice especially within the education sector which contributes almost 50% to participation in sports. SPACES 4 SPORTS is in partnership with State Governments to provide community-based sports infrastructure to promote mass participation in sports, create demand for sports goods and services and deliver socioeconomic benefits in communities across the country.

Through S4S a systematic approach is delivered, to stimulate the development of sports at grassroots level which is 95% of the population and the base of the Sports Industry Pyramid. The grass roots market is large enough to sustain the sports industry and create a mass market purchasing interest and demand for homegrown enterprises and solutions delivered all year round. Furthermore, the scope of S4S will help to better understand the following:

  • Opportunities for shared responsibilities in communities in securing and utilizing sports facilities especially by schools.
  • Enabling local businesses to close the infrastructure gap and benefit economically by reaching a wider underserved market.
  • Developing stronger communal bonds in an evolving cultural context.
  • Influencing decision making on lifestyle choices.

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Goals of S4S

  • Enable more people – men, women, girls and boys from all backgrounds – to play sport or participate in sport in a variety of ways
  • To entrench sports as a lifestyle choice and create a community-based demand for sports goods and services that can be met by local supply
  • Create a value of sports that is grassroots-based, sustaining participation levels, identifying and nurturing talents
  • Build a generation of young active participants and engage school aged children in sports to strengthen links with communities
  • Enabling all people from all backgrounds to participate in sport and build a healthier, fitter, more active nation.
  • Develop and sustain community sports facilities for active participation.
  • Community and social development through sports.
  • Sports for active youth engagement.
  • Deliver commercially optimized spaces for sport through a coordinated approach.

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OVERALL AGENDA FOR S4S

The plan is to deliver a link between the priorities for sports that require investment and the expected outcomes in the S4S project, in pilot phases, with the overall target of providing grassroots facilities in the entire country within 10 years.

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S4S Priorities

  • Deliver infrastructure
  • Create jobs
  • Foster healthy outdoor activities
  • Improve education
  • Protection of young people
  • Wealth creation
  • Enhanced development of individual states

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EXPECTED OUTCOMES

  • Improved health
  • Productive population
  • Stronger economy
  • Strong and vibrant communities
  • Innovative cultural context

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ECONOMIC IMPACT OF S4S

The Four (4) broad areas in which impact will occur are:

  • Core impacts: Expenditure generated from members and membership.
  • Other direct impacts: Spending by members and other visitors on gymnasium, fitness classes, food and beverage, transport, communication and other spending, as well as investment in infrastructure to support the community
  • Regeneration Impacts: Improving upon and building new local facilities to increase the attractiveness of an area to live in. The ‘regeneration impacts’ of constructing S4S facilities would lie in the fact that they account for a large part of the permanent effect beyond the initial construction phase.
  • Indirect and induced impacts: The “ripple effect” of the direct spending is recycled through the economy from primary components such as business spending on suppliers, and induced impacts as recipients reinvest money back into the local economy.

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S4S PROJECTED DISTRIBUTION

Over a 10-year period, the S4S initiative proposes to develop up to 3,000 community-based cluster facilities across the country.