According to the Federal Minister for Youth and Sports Development, Chief. Sunday Dare, “Sports will drive the largest real estate and infrastructure development in the country in the future.” (September 2020). In line with the objective of a business oriented sports industry, the Federal Government of Nigeria recategorised sports as a business sector of the Nigerian economy. In July of the same year, in a bid to consolidate on the recategorisation of sports as business, a Draft National Sports Industry Policy (NSIP) was prepared for approval by the Federal Executive Council.
The Draft Policy was the culmination of two years of engagement and collaboration between the public, private and social enterprise sectors as well as critical stakeholders in the sports sector, and represents a paradigm shift in sports, focusing on the provision of infrastructure in recognition of its role as the foundation of the value chain of the sports industry, driving all other economic activity therein. The focus on infrastructure derives from the recognition of a deficit in the provision of facilities for sports development across the country. This deficit underpins the challenges in promoting mass participation in sports as a strategy for creating demand for sports goods and services.
These expected outcomes represent opportunities for private sector to engage and participate in the repositioned sports sector. However, it is clear that the achievement of these objectives and goals would require a strategic channeling of available resources and investments into social and commercial impact projects by the private sector in a bid to deliver on the economic potentials of sports and assist the Federal Government to deliver on the policy objectives especially at sub-national levels where the impact would be most felt.
In the light of the foregoing, SPORT NIGERIA LTD/GTE was created as a private sector led bridge to aggregate, facilitate, and enable the requisite investment into the sports sector and the achievement of the objectives of a vibrant, sustainable sports industry across the entire value chain and according to the outlines of the Sports Industry Policy.
The men and women who have come together to set up Sport Nigeria LTD/GTE are committed to the process required to deliver on the vision of Nigeria as a sporting nation, with a vibrant, viable and sustainable sports industry, through a redefined and collaborative stakeholder engagement process and professional development of the entire value chain of the industry.
On behalf of the Advisory Council and Board of Sport Nigeria, I extend a hand to our stakeholders and organisations in the public, private and social enterprise sectors to come on this journey with us.
Sport Nigeria LTD/GTE was established to operate in the following capacity:
Established in 2021, SPORT NIGERIA is a Limited by Guarantee private sector initiative to assist
harnessing the quantum of investment required to trigger the objectives of a repositioned sports
industry, by engaging with all stakeholders to facilitate the development of the value chain of
Sport Nigeria will complement the governments' sports development efforts at national and sub-national levels and leverage the potentials and opportunities from the sports industralisation agenda for the successful development of a thriving industry that makes a significant contribution to the Nigerian Economy.
Through its activities and input into the development of the sports industry value chain, Sport Nigeria will also contribute to sports as a platform for economic, social and youth development.
Our vision as a private sector-led initiative, is to redefine the cross-sectoral engagements within the sports industry to enable the development of sports as a viable business sector in Nigeria
To aggregate, facilitate and enable investments into the sports industry value chain and deliver commercial and social benefits to industry stakeholders and consumers alike by developing local industrialisation, production and distribution infrastructure for the consumption of sports, media and entertainment
The Environmental, Social, Governance and Economic Impact (ESGE) criteria for Sport Nigeria establishes a set of standards for the company’s operations in line with global ESGE protocols, which are an increasingly popular way for business organisations to attract investments through creating the right conditions for business and social interactions such as worker conditions, diversity, inclusivity, sustainable community development and economic impact.
Ensure sustainability and effective management
A fit-for-purpose organization with clearly defined targets and fixed timelines.
Where are we in 5 years, 10 years, 20 years, 30 years?
We will aggregate, facilitate, and enable investments in the sports industry value chain
We have the honor of being the best among the rest
To ensure sustainability and effective management
A fit-for-purpose organization with clearly defined targets and fixed timelines
Where are we in 5 years, 10 years, 20 years, 30 years?
Embarking on fruitful relationships with organisations and platforms especially at the foundation stage
In keeping with the significance of funding in achieving the goals and objectives of the organisation, the target will be to focus on investment in product and market development to drive the aggregation of the funds required for the projects embarked upon