Udeme Ufot holds a BA in Industrial Design from Ahmadu Bello University Zaria, Certificate in Management from Swedish Institute of Management and Chief Executive Programme of the Lagos Business School (LBS). He worked in Insight Communications from 1984 to 1989 where he left as Deputy Creative Director (Art) to join CASERS in 1989 as Creative Director. Six months later he co-founded SO&U in 1990, now one of Nigeria’s leading marketing communications groups with a strong reputation for professionalism and creativity where he is currently Group Managing Director. At SO&U, Udeme contributes to policy formulation and management.

Udeme has held several executive positions in the Association of Advertising Practitioners of Nigeria (AAPN) including Vice President and President in 1997 and 1999 respectively. He serves as Board Member of the Nigeria Economic Summit Group (NESG), Nigeria’s leading public/private sector economic Think Tank where he chairs the board communications & media subcommittee. He is also the private sector Co-Chairman of the Policy Commission on Tourism, Hospitality, Entertainment, Creative Industries and Sports, (THECS) of the NESG.

He is a member of the Leadership team of M&C Saatchi Africa, Chairman of the Advisory Board of School of Media & Communication, Pan Atlantic University, Lagos, a past President of the Lagos Business School Alumni Association (LBSAA), past Chairman of the Advertising Practitioners Council of Nigeria (APCON), as well as member of the Board of Special Olympics Nigeria.

Udeme is currently the Board Chair of LEAP Africa, Nigeria’s leading non-profit for development of leadership and entrepreneurial skills amongst youth in Africa and Chairman of the Board of Ibom Icon Hotel and Resort, Uyo, one of Nigeria’s leading conference, golf, and leisure resorts.

In recognition of his services to the nation in the Corporate Sector, he was awarded Member of the Order of the Federal Republic, MFR in 2014 by the Federal Government of Nigeria. He is married to Dorothy Udeme Ufot SAN, and they are parents to Aniekan and Dorothy Jnr.