Obi Asika is an entrepreneur and soft power advocate focused on the possibilities that the creative and cultural industries offer for Nigeria, Africa, and the global black diaspora.

A founder of Iba Ajie, a creative and innovation hub in Onitsha and Cabal Entertainment, Obi is also the co-founder of Social Media Week Lagos, one of the largest new media and technology conferences in Africa and has been involved in promoting and enabling opportunities in the technology, sports, media and entertainment industries in Nigeria and beyond for decades.

Obi has been Executive Producer for global events, major global TV franchises and festivals including FIFA U20 World Cup 1999, CAF Nations Cup 2000, Big Brother Nigeria 2006, Dragons Den Nigeria, 2007, The Apprentice Africa 2008, Naija Sings 2009-2012, Calabar Festival 2008 & Calabar Rocks TV Series 2008, Vodafone Icons Ghana 2011, Soccerex West Africa 2012, to name a few.

He is also the Coordinator of the Technical Working Group for the Creative Industries, Tourism, Culture and Hospitality sectors for the 2021-2030 Medium and Long-Term National Development plan for the Nigeria 2050 Agenda and was a Senior Special Assistant to The President, Federal Republic of Nigeria for Social Media & Digital Policy in 2015.

Obi has worked with and advised multilaterals, corporations, governments, brands and agencies on the creative industries, sports, strategic communications, events and more, and was educated at Eton College, The University of Warwick, and The Nigerian Law School.