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Ms. Nkechi Obi

Board of Directors

Nkechi is a former athlete, Sports Administrator and Sports Management Consultant with over 40 Years’ post-graduation experience and accomplishment in management, marketing and administration spanning a variety of projects especially with start-up operations in Marketing and Communication, Exhibition Design and Promotion, Event Design and Management, Media Content development and broadcast (Politics, Entertainment and Sports), Political Media Campaign Management as well as Products Merchandising and Marketing. Through her experience she has seen the numerous business and political cycles in Nigeria, (pre-and post-democracy) as well as the impact on the macro-economy of policies and initiatives in these eras, especially in her chosen area of sports management.

An intellectually curious person and lifelong learner, Nkechi’s expertise in sports is based on knowledge of the business of sports garnered from years of involvement in sports administration and management in Nigeria as well as training at major sports seminars and sporting events locally and internationally. This enabled her to establish her company Premium Sports Management Services Limited, with expertise in new market development for sports as business through advocacy, capacity building and investment within the industry, and in this role, she has facilitated numerous workshops and training sessions in Nigeria and continues to do so till date.

Through Premium Sports Management Services and its associated companies, Nkechi has been primarily involved in the design and management of sports projects targeted at engaging the private sector as a pre-eminent partner in sports development in Nigeria, and has initiated several projects to deliver on this objective, chief of which was the Team Nigeria project (2003-2007) for the training and participation of Nigeria’s athletes at international multi-sport events such as the Olympics, Commonwealth Games and All Africa Games and a host of other events. PSMS has also acted as consultant on development of be-spoke content and projects for several organisations including government agencies, leagues as well as a host of blue-chip companies looking to use sports for business and brand benefits.

Over the past 30 years, Nkechi has promoted private sector interest and investment as a key component of sports development and sees the private sector as the chief driver of the development of sports as an industry. In January 2018 she was appointed the first Thematic Lead of the Sports Industry Thematic Group of the Nigerian Economic Summit Group (NESG), where she has put together a team of professionals in various economic sectors to assist the Federal Government to develop a new National Sports Industry Policy that should reposition the sports industry as a contributor to the economic and social development of Nigeria. She is also the Deputy Coordinator of the Technical Working Group on Youth & Sports for the 2021-2025 and 2026-2030 Medium- and Long-Term National Development Plan and the Nigeria 2050 Agenda.

Nkechi is blessed with a daughter.

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